From 19 to 22 October was held at Exhibition Center in Shanghai an important event organized by the British Department of Commerce and Industry and sponsored by British Airways, in which the most important brands and companies in the UK have made known Its products and services in order to expand its market in Chinese land and to make its business more profitable.
They participated in big brands such as Rolls Royce, Fortnum & Mason, Madame Tussaudsma even smaller companies and eager to expand.
The organizers of the event, to convey the country brand, have exploited some names and icons of the United Kingdom very well known in China as Mr. Bean, Peppa Pig, Wimbledon, Royal Ascot.
More than 5,000 qualified operators and more than 50,000 visitors participated in this event.
The event was organized to support British companies because it has been understood that they can hardly be successful because the expansion projects in the Asian land need skills and knowledge that hardly companies have at their own Within.